I’m Su - your digital guide
and advisor.
With 20+ years in ecommerce and digital, I’ve worked with startups, global brands and agencies — leading teams, scaling businesses, and delivering results across a range of sectors. From ecom operations to UX, platforms and tech to digital marketing, I bring an end-to-end view of what makes a business succeed online.
I take a practical, no-fluff approach to ecommerce and digital strategy — cutting through complexity to build smart, cost-effective solutions that align with your business goals and available resources.
Whether you need help launching, scaling, or simplifying, I tailor support to suit your stage, structure, and budget.
My mission is to empower founders and teams with the clarity, confidence, and tools they need to take control of their digital growth.
I believe in using clever tech wisely, spotting opportunities others miss, and saving you money while helping you grow.
If you're ready to make progress — not just plans — I'm here to help.
Key Experience
Worked with iconic global brands including CHANEL, Jaguar, Vivienne Westwood, The Conran Shop, and Monica Vinader, delivering high-impact digital and ecommerce solutions.
As a freelance digital strategist, partnered with clients across industries including aviation, SaaS, fashion, and retail, driving business growth through CX-led digital strategies and multichannel retailing.
Led digital transformation and ecommerce growth for multi-brand luxury retail, entertainment, and F&B businesses contributing $250M+ in online revenue.
Proven track record in mentoring teams, fostering collaboration, and delivering consistent KPI and revenue growth.
Expert in integrating data-driven decision making, advanced analytics, and innovative technologies to enhance customer experience and revenue.
The Process
Step 1: Free Intro Call
A no-obligation call to:
Get to know each other
Understand your business, goals, and current challenges
Explore whether there’s a fit and how I can help
Step 2: Proposal & Approach
Following our conversation:
I’ll put together a tailored proposal outlining a recommended approach
This may include suggested focus areas, ways of working, and potential outcomes
We’ll review it together and align on scope, priorities, and next steps
Step 3: Discovery & Audit
Once we’re aligned:
I’ll dive deeper into your business through a combination of audits, interviews, and data analysis
This helps surface opportunities and bottlenecks across the digital landscape — across tech, ops, marketing and UX
We identify quick wins and longer-term levers for growth
Depending on your needs:
I can work with you in an advisory, strategic, or hands-on capacity
This may involve leading projects, supporting internal teams, or acting as a fractional digital leader
We’ll iterate, measure impact, and evolve the approach as your business grows
Step 4: Execution & Partnership
GET CLARITY & DIRECTION