I’m Su - your digital guide & advisor.
I help ecommerce brands turn sustainability, circularity and transparency into real commercial outcomes: higher conversions, loyalty, and long-term customer value.
With 20+ years in ecommerce and digital transformation, I work with brands seeking growth without compromising their values. My focus is on designing and delivering sustainable, circular customer experiences that build trust, improve conversion, reduce waste, and make sustainability tangible for customers - not just aspirational.
Whether you need help launching, scaling, or simplifying, I tailor support to suit your stage, structure, and budget.
My mission is to empower founders and teams with the clarity, confidence, and tools they need to take control of their digital transformation and growth.
I believe in using clever tech wisely, spotting opportunities others miss, and protecting resources while helping you grow.
Track Record
20+ years leading digital transformation and ecommerce strategy across global luxury, retail, and lifestyle brands.
Partnered with brands across aviation, SaaS, fashion, retail, and F&B, driving growth through CX-led strategy, multichannel retailing, and commercial optimisation.
Delivered and scaled multi-brand ecommerce operations generating $250M+ in online revenue.
Now focused exclusively on sustainable and circular ecommerce strategy : )
Led cross-functional teams, embedded data-led decision making, and aligned digital performance with long-term brand value.
The Process
Step 1: Free Intro Call
A focused conversation to understand your business, goals, and challenges - and explore whether we’re a strategic fit.
Step 2: Tailored Proposal & Approach
Following our conversation(s) I’ll outline a recommended approach that prioritises impact, commercial alignment, and practical effort. We’ll review it together, refine the scope, focus areas, and next steps.
Step 3: Discovery & Audit
Through structured audits, interviews, and data review, we uncover:
Opportunities to improve conversion and customer trust
Sustainability and circular blockers
Quick wins and longer-term levers
This phase delivers clarity and a prioritised roadmap.
We partner in the way that makes sense for you:
Ongoing strategic guidance
Fractional leadership support
Coaching & team enablement
Measurement & iteration over time
You stay in control, I help you decide what matters most.
Step 4: Advisory Partnership
GET CLARITY & DIRECTION