Expert support for
sustainable brands

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I help ecommerce teams make better decisions around sustainability, circularity, and performance.

By focusing on diagnosis, direction, and delivery guidance through audits, strategic roadmaps, or advisory partnerships, my services are built to improve conversion, trust and long-term value.

SERVICES

Tailored To Support Your Growth

Performance & Sustainability Audit

A deep diagnostic of your ecommerce experience through a sustainability, circularity, and conversion lens.

Outcome: A clear, commercial view of where sustainability can increase conversion, reduce waste, and build long-term trust with a prioritised roadmap (Now / Next / Later).

    • customer journeys, PDPs & UX

    • conversion blockers & trust gaps

    • sustainability signals, claims & credibility

    • returns, packaging & logistics impact

    • circular opportunities (repair, resale, buy-back)

    • greenwashing risk vs real value

Sustainability-Led Ecommerce Strategy

Gain clarity before action. Strategic guidance to grow your brand without compromising on your values.

Outcome: A focused, realistic strategy that places performance at the fore and makes sustainability visible, credible, and commercially effective.

    • clarify your sustainability positioning and narrative

    • define which signals actually influence purchase decisions

    • align UX, content, operations, and growth goals

    • embed circular thinking across the customer lifecycle (including returns)

    • sustainable international expansion and scaling

    • platform selection and migraiton

    • technology and toolstack recommendations

Fractional Ecommerce Advisor

Ongoing advisory support for founders and ecommerce leaders who need clarity, not another hire.

Outcome: Senior thinking, when you need it, and a calm, confident path forward.

    • strategic decision-making

    • ecommerce performance reviews

    • sustainability and circular initiatives

    • prioritisation during growth or transition

    • sense-checking ideas before execution

Coaching & Capability Building

Helping teams think differently. Practical coaching for founders and teams who want to build digital confidence.

    • personalised 1-2-1 coaching

    • building confident, capable ecommerce teams

    • skills gap analysis and tailored learning plans

    • tools, platforms, and digital literacy

    • change management and performance support

LET’S TALK (NO STRINGS, JUST STRATEGY)

Book a free 20-minute call to explore what’s holding you back and how I can help you move forward with clarity and confidence.

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