Smart Strategy. Hands-On Support.
From strategy to day-to-day support, my services cover every stage of your online journey.
Whether you need hands-on help, a growth roadmap, or confidence and skills to take control, I offer tailored support across end-to-end ecommerce, digital strategy, and coaching — all built around your goals, resources, and pace.
SERVICES
Tailored To Support Your Growth
Running an online business can be overwhelming — juggling platforms, managing integrations, optimising the customer journey, and figuring out why conversions aren’t where they should be.
And that’s where I come in. As your ecommerce consultant and brand advocate, I’ll help you assess your tech stack, streamline operations, and align your site design, performance, and marketing with your business goals.
Whether you need a full platform audit, CRO advice, or support mapping out scalable systems, I’ll guide you through the “what ifs” and “how tos” with clear, actionable strategy tailored to your business — and your bandwidth.
-
Ecommerce Operations Optimisation
Streamlining processes across fulfilment, inventory, logistics, and customer service to improve efficiency and reduce costs.Conversion Rate Optimisation (CRO)
Identifying friction points and improving user experience to turn more visitors into buyers.Platform Selection & Migration
Helping you choose the right ecommerce platform for your business — and guiding you through setup or replatforming with minimal disruption.UX & Customer Journey Design
Creating intuitive, conversion-focused user experiences that delight and retain customers.Digital Strategy & Roadmapping
Building clear, actionable plans aligned with your goals, team resources, and stage of growth.Technology & Toolstack Recommendations
Advising on the best-fit tools for marketing, automation, analytics, and operations — without bloating your budget.Performance & Analytics Review
Data-driven insights to help you understand what’s working, what’s not, and where to focus next.Site Architecture & Content Strategy
Structuring your website and content for scalability, discoverability, and strong SEO foundations.International Expansion & Scaling
Supporting global growth with localisation, compliance considerations, and scalable infrastructure.Team Coaching & Skills Gap Analysis
Identifying knowledge gaps and creating upskilling plans to empower your team for in-house success.
When you’re short on time or internal resources, an Ecommerce Assistant steps in to keep your store running smoothly. Trained in ecommerce operations and skilled in using AI tools, we can support a wide range of tasks — from managing product listings, processing orders, and responding to customer inquiries to assisting with marketing campaigns and website updates.
We can also help with inventory tracking, basic maintenance, and performance reporting, giving you reliable support that flexes with your needs. It’s like having an extra team member — without the overhead — to help you stay focused on growth.
-
Product & Website Management
Product listings, updates, and basic site maintenance to keep your store running smoothly.Inventory & Order Processing
Stock tracking, inventory coordination, and end-to-end order management.Customer Support
Handling inquiries, returns, and post-purchase support across channels.Marketing & Content Support
Assisting with promotions, content creation, and campaign execution.Sales & Performance Reporting
Tracking data, compiling reports, and identifying opportunities for optimisation.Admin & Data Management
Keeping records clean, accurate, and useful for daily operations.AI-Enhanced Productivity
Leveraging AI tools to streamline workflows, speed up routine tasks, and improve accuracy.
Today, every business needs a clear digital strategy. I offer tailored services to help you thrive online. I work with you to build smart, scalable roadmaps that align with your goals and resources. As your digital strategist, I bring cross-industry expertise and a practical mindset to help you navigate change, make informed decisions, and grow with confidence.
Working with a digital strategist means more than just making a plan — it means unlocking better ROI, streamlining your operations, and delivering standout customer experiences. You’ll gain a competitive edge, save time and costs, and have a trusted brand advocate by your side to help you stay ahead of digital trends and focused on what moves the needle.
-
Digital Strategy & Transformation
Building tailored roadmaps that align digital initiatives with business goals and drive meaningful change.Customer Experience (CX) Consulting
Designing seamless, intuitive digital experiences that boost engagement, satisfaction, and loyalty.Digital Marketing Strategy
Crafting targeted campaigns to increase visibility, drive traffic, and generate quality leads.Digital Maturity Assessment
Evaluating current digital capabilities and uncovering growth opportunities across channels and systems.Technology Advisory
Recommending and implementing the right digital tools to improve efficiency and scalability.Data & Performance Insights
Turning analytics into actionable insights to optimise strategies, customer journeys, and ROI.Ecommerce Strategy & Optimisation
Enhancing online sales, conversion, and customer experience through smart ecommerce planning.SEO & Content Marketing
Boosting organic visibility and brand authority through strategic search and content initiatives.Change Management
Supporting teams and stakeholders through digital transformation with clear communication and structured guidance.
Whether you’re running an ecommerce business solo or leading a growing team, I offer tailored 1–2–1 mentoring and team upskilling to help you cut through the noise and focus. As your strategic filter, I help you pinpoint what’s holding you back, prioritise your next three moves (not thirty), and align your time, team, and budget toward sustainable growth.
My coaching and upskilling services give you the tools, knowledge, and confidence to take control of your digital operations. I assess your team’s capabilities, identify skills gaps, and deliver practical training — empowering you to do more in-house and rely less on agencies. Through personalised sessions or scalable digital programs, I help individuals and teams adapt to change and thrive in today’s fast-moving ecommerce world.
-
Personalised 1–2–1 Coaching
Tailored mentorship for founders, leaders, and team members — focused on building clarity, confidence, and direction.Team Upskilling & Training Plans
Bespoke training programs designed to close skills gaps, boost capability, and support long-term business growth.Digital Literacy Development
Helping teams confidently adopt and use essential digital tools and platforms in their day-to-day work.Skills Gap Analysis
Assessing team strengths and weaknesses to identify missing knowledge and create focused development plans.In-House Capability Building
Reducing reliance on external agencies by training your team to manage key ecommerce, digital marketing, and operations tasks internally.Ecommerce Tools & Platform Training
Hands-on coaching for platforms like Shopify, WooCommerce, Klaviyo, GA4, Meta Ads Manager, and more.Digital Confidence Coaching
Helping business owners and teams overcome tech overwhelm with supportive, jargon-free guidance.Scalable Learning Programs
Flexible, modular training options delivered via digital platforms — ideal for growing teams with evolving needs.Change Management Support
Coaching teams through digital transformation, new workflows, and the adoption of new tools or processes.Performance Coaching for Ecommerce Teams
Guiding individuals and teams to focus on the right KPIs, prioritise impact, and work more effectively toward shared goals.
LET’S TALK (NO STRINGS, JUST STRATEGY)