Commerce & Conscience.
Aligned.
Strategic clarity for ecommerce brands turning values into value.
Grow online without compromising on values.
Hello, I’m Su : )
With 20+ years of experience in ecommerce and digital transformation, I help brands design sustainable, circular customer experiences that build trust, improve conversion, and reduce waste. My focus is on growth, clarity, and repositioning sustainability from a brand promise into something customers can see, understand, and act on.
Think better systems, better experiences, and better commercial performance.
Strategic support
for sustainable growth
Performance & Sustainability Audit
A deep diagnostic of your ecommerce experience through a sustainable and conversion-led lens.
Fractional Ecommerce Advisor
Ongoing advisory support for founders and leaders who need clarity, not another hire.
Sustainability-Led Strategy
Focused on the integration of sustainability and transparency signals along the customer journey.
Coaching & Capability Building
Practical coaching for founders and teams who want to build digital confidence.
LET’S TALK STRATEGY
